Hard Knox Life
A look at the digital intersection of brands, marketing, and startups
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A Foot In Two Worlds
A Foot In Two Worlds
Mitch Kapor, founder of Lotus and renowned Startup investor, once said that design is:
Dave Knox
Feb 22
The new job of a Brand Manager is to facilitate conversations & community
The new job of a Brand Manager is to facilitate conversations & community
“What we really need is a mind-set shift…that will make us relevant for today’s consumers. From ‘telling and selling’ to building…
Dave Knox
Dec 15, 2009
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The Rise of Brand Tech
The Rise of Brand Tech
When the industry talks about startups and technology in the advertising industry, it often receives the shorthand description of “AdTech”…
Dave Knox
Mar 25, 2015
Even marketers need their 10,000 hours of practice to be great
Even marketers need their 10,000 hours of practice to be great
Bob Lefsetz gets it. Not just talking about the music industry but business overall. He gets what it takes to be great in your industry
Dave Knox
Jan 23, 2015
Commit to a Personal Leadership Philosophy
Commit to a Personal Leadership Philosophy
A Personal Leadership Philosophy is a written statement of “what you believe in”… the compass you use to guide your decisions.
Dave Knox
Jan 15, 2015
Starting My Day in a Coffee Shop
Starting My Day in a Coffee Shop
If it is a work day, there is a good chance that you are going to find me starting my day in coffee shop…
Dave Knox
Feb 3, 2015
Is Facebook Building the 21st Century Procter & Gamble?
Is Facebook Building the 21st Century Procter & Gamble?
What I mean is that Facebook appears to be using the Procter & Gamble playbook for building a “house of brands.”
Dave Knox
Feb 10, 2015
Quora: “What will it take to build the next Procter & Gamble?”
Quora: “What will it take to build the next Procter & Gamble?”
Over on Quora, Tristan Walker asked me to answer the question of “What will it take to build the next Procter & Gamble?”
Dave Knox
Feb 24, 2015
Why Pebble Time and Kickstarter are a new model for launching a product
Why Pebble Time and Kickstarter are a new model for launching a product
Pebble Time might mark a tipping point for Kickstarter in its commercial evolution as a marketing platform.
Dave Knox
Apr 27, 2015
Never Stop Fighting ‘Til The Fight Is Done
Never Stop Fighting ‘Til The Fight Is Done
Hanging on my office wall is one of my favorite prints with the quote “Never Stop Fighting ‘Til The Fight Is Done” from The Untouchables
Dave Knox
Apr 21, 2015
Don’t Bet Against The Midwest
Don’t Bet Against The Midwest
20% of the US GDP? 25% of US Patents? If I was to share these facts with you, what part of the US would you think I’m talking about?
Dave Knox
Mar 30, 2015
Looking Back: The Birth of The Brandery
Looking Back: The Birth of The Brandery
In the Fall of 2014, The Brandery graduated our 5th class of companies at Demo Day, a milestone that we could only dream of just a few…
Dave Knox
Oct 13, 2015
Lessons of the Square Watermelon
Lessons of the Square Watermelon
One of my best friends passed along a story that is a great reminder of the power of creativity and innovation. The story revolves around…
Dave Knox
Oct 19, 2015
I blog to find the 1 percent
I blog to find the 1 percent
I had an interesting conversation the other day where someone asked me “Why do I blog?” It’s a question I have seen plenty of other…
Dave Knox
Nov 5, 2015
The Value of Wearing Two Hats
The Value of Wearing Two Hats
Every day in business, I wear two hats (metaphorically of course). The first hat is in the agency world as the Chief Marketing Officer at…
Dave Knox
Oct 26, 2015
Your 20’s are for learning and your 30’s are for doing
Your 20’s are for learning and your 30’s are for doing
Last week, I made the familiar drive up to Oxford, Ohio for the 4th Annual Cradle of Marketers at Miami University. Jennifer Rooney and I…
Dave Knox
Nov 2, 2015
Start-ups need to invest in building brands, not just products
Start-ups need to invest in building brands, not just products
One of the biggest opportunities I see in the world of start-ups and entrepreneurs is a greater focus on Brand Building. I don’t mean a…
Dave Knox
Nov 9, 2015
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